Our Mission Is Simple
Provide our clients with research solutions that produce actionable insights that lead to success.
We believe that every business decision should be rooted in data and informed by a comprehensive understanding of consumer behavior.
We We Thrive on Uncovering AHA Moments
You know those instances where insights just click, and everything falls perfectly into place? It's in these moments of seemingly serendipitous discovery that we fuel our engines. Whether it's uncovering a previously unnoticed consumer preference or identifying an emerging market opportunity, we're passionate about unlocking more of these moments of clarity that drive innovation and propel our clients toward success.
A Trusted Name for Generations
The Carter name is synonymous with excellence in market research. Founded by Greg Carter, the family profession goes back to his childhood, where Greg learned the ins and outs of the industry under the tutelage of his mother Dorothy, who founded Consumer Opinions Services from the family’s kitchen table.
We work with organizations big and small that seek to better understand their audiences and the choices they make.